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各位嘉賓，各位朋友，女士們、先生們，

大家上午好！

今天，2021世界工業(yè)設(shè)計(jì)大會(huì)隆重召開。首先，我代表世界設(shè)計(jì)產(chǎn)業(yè)組織、代表中國(guó)工業(yè)設(shè)計(jì)協(xié)會(huì)，向大會(huì)的開幕表示衷心的祝賀，向工業(yè)和信息化部、山東省人民政府，聯(lián)合國(guó)工業(yè)發(fā)展組織等為大會(huì)召開給予長(zhǎng)期支持，付出共同努力的各級(jí)政府、單位和專家表示衷心的感謝，向線上線下同時(shí)參會(huì)的各國(guó)設(shè)計(jì)師致以誠(chéng)摯的問候！

世界工業(yè)設(shè)計(jì)大會(huì)于2015年，由當(dāng)時(shí)30多個(gè)國(guó)家和地區(qū)的國(guó)際設(shè)計(jì)組織、企業(yè)、大學(xué)以及設(shè)計(jì)師共同發(fā)起。歷經(jīng)五屆，已有超過(guò)60多個(gè)國(guó)家和地區(qū)的成員相繼加入，并發(fā)起成立了世界設(shè)計(jì)產(chǎn)業(yè)組織，成為推動(dòng)全球設(shè)計(jì)發(fā)展的國(guó)際平臺(tái)和重要影響力。

這不僅得益于我們對(duì)工業(yè)設(shè)計(jì)的共識(shí)與聚力，更因?yàn)槲覀兘裉煲呀?jīng)把發(fā)展的眼光投向以人為中心、以生態(tài)為追求、以為人類社會(huì)創(chuàng)造價(jià)值為動(dòng)能的發(fā)展階段，在這樣的時(shí)代背景下，工業(yè)設(shè)計(jì)被證明是推動(dòng)經(jīng)濟(jì)社會(huì)高質(zhì)量可持續(xù)發(fā)展的重要手段，正日益發(fā)揮著前所未有的作用和魅力。

今天，數(shù)字、智能和網(wǎng)絡(luò)正在形成決定未來(lái)的力量，泛在互聯(lián)、超級(jí)計(jì)算、數(shù)字智能，推動(dòng)我們所處的環(huán)境巨變，設(shè)計(jì)數(shù)智化迎來(lái)重大機(jī)遇和挑戰(zhàn)，與過(guò)去依靠設(shè)計(jì)師的靈感和創(chuàng)意不同，在摩爾定律驅(qū)動(dòng)下，超級(jí)計(jì)算同時(shí)面向數(shù)10億個(gè)體的實(shí)時(shí)設(shè)計(jì)，瞬間滿足大規(guī)模定制設(shè)計(jì)需求。全新的設(shè)計(jì)時(shí)代隨著科技革命和產(chǎn)業(yè)變革一起到來(lái)！正在呈現(xiàn)的智能制造圖景中，數(shù)智化設(shè)計(jì)將用戶需求轉(zhuǎn)化為供應(yīng)鏈和智慧工廠的指令集，融入設(shè)計(jì)、感知、決策、執(zhí)行、服務(wù)等產(chǎn)品全生命周期，實(shí)現(xiàn)用戶大數(shù)據(jù)和大規(guī)模定制的超級(jí)對(duì)接和價(jià)值轉(zhuǎn)化，成為智能制造的重要引擎和驅(qū)動(dòng)力。

科技革命和產(chǎn)業(yè)變革為我們帶來(lái)無(wú)數(shù)的新興事物，一場(chǎng)速度最快、規(guī)?？涨暗淖兏锖瓦w徙已經(jīng)開啟，我們過(guò)去所創(chuàng)造的一切、所秉承的思想、所駕馭的創(chuàng)新方法和工具都面臨著重新設(shè)計(jì)和建構(gòu)，這是一場(chǎng)進(jìn)化反思和追求美好的全新旅程。

在這場(chǎng)偉大變革中，傳統(tǒng)的設(shè)計(jì)并不能完全擔(dān)負(fù)起這項(xiàng)使命，設(shè)計(jì)因此與科技、產(chǎn)業(yè)、文化等深度融合，工業(yè)設(shè)計(jì)自工業(yè)革命誕生以來(lái)，經(jīng)歷了不斷的升級(jí)、延伸和拓展，本屆大會(huì)以“設(shè)計(jì)·數(shù)智時(shí)代”為主題，在21世紀(jì)的第三個(gè)10年，工業(yè)設(shè)計(jì)的發(fā)展必然呈現(xiàn)全新圖景，更將開啟數(shù)字智能設(shè)計(jì)的全新歷史階段！

對(duì)于今天的創(chuàng)新者來(lái)說(shuō)，這是無(wú)比的挑戰(zhàn)、機(jī)遇與幸運(yùn)！我們也很高興地看到，中國(guó)以及世界上一些領(lǐng)先的科技公司、產(chǎn)業(yè)互聯(lián)網(wǎng)、設(shè)計(jì)機(jī)構(gòu)與平臺(tái)等，已經(jīng)在全新設(shè)計(jì)理念、技術(shù)、模式、應(yīng)用方面取得了突破，由工信部推動(dòng)創(chuàng)建的國(guó)家工業(yè)設(shè)計(jì)研究院今天也將正式發(fā)布！世界工業(yè)設(shè)計(jì)大會(huì)和世界設(shè)計(jì)產(chǎn)業(yè)組織也將充分發(fā)揮國(guó)際性、全球化的作用和能力，積極促成合作并構(gòu)建創(chuàng)新平臺(tái)基礎(chǔ)設(shè)施，助力所有探索者、創(chuàng)新者、實(shí)踐者共同贏得未來(lái)！

Distinguished guests, dear friends, ladies and gentlemen, Good morning! 

Today 2021 World Industrial Design Conference is grandly opened. First of all, on behalf of Global Design Industry Organization and China Industrial Design Association, I’d like to extend my warm congratulations to the opening of the Conference, my sincere gratitude to governments, organizations and experts including the Ministry of Industry and Information Technology, Shandong Provincial People’s Government, and the United Nations Industrial Development Organization, who provide long-term support and contribute joint efforts to the Conference, and my sincere greetings to global designers attending the Conference both online and offline.

World Industrial Design Conference was launched in 2015 by international design organizations, enterprises,universities and designers from over 30 countries and regions at the time.After five sessions, members from more than 60 countries and regions have joined the Conference and initiated Global Design Industry Organization, which has become an international platform with important influence to promote the development of design across the world.

This not only benefits from our consensus and cohesion in industrial design, but also because we have now turned our vision of development towards a stage that is people-oriented, pursuing ecology, and driven by creating value for human society. Under this background, industrial design has been proved to be an important means to promote high-quality and sustainable development of economy and society. And it is increasingly playing an unprecedented role and charm.

Nowadays, digital, intelligence and networks are forming the power to decide the future trends, the fastest and most intensive revolution and migration has been started.The original awareness is constantly being disrupted, the exponential development of digital technology leads to emergence of various emerging industrial models like tidal waves, how shall we design our world and ourselves. Broad connectivity, supercomputing and digital intelligence promote great changes of our environment. 

Industrial design is currently located at the center of intersection in the three-dimensional world, namely, digital space, physical world and human society. Digital intelligence of design welcomes great opportunities and challenges. Instead of relying on designers' inspiration and creativity in the past, with the motivation of Moore's Law, supercomputing enables real-time design with billions of objects at the same time, which instantly satisfy demands for large-scale customized design. 

From mass manufacturing to mass customization, from industrial production lines to modular virtual production, the brand new age of design arrives along with the technological revolution and industrial transformation! 

In the current view of intelligent manufacturing, digital intelligent design will transform user demands into sets of commands for the supply chain and intelligent factories, integrating the entire product life cycle of design, perception, decision making, implementation and service, etc. It realizes the super connection and the value transformation of user big data and mass customization, becoming an important engine and driving force of intelligent manufacturing.

Science and technology revolution and industry revolution have brought us many new things.The fastest and most intensive revolution and migration has been started. Everything we have created in the past, the ideas we have inherited, and the innovative methods and tools we control are facing redesign and construction. This is a new journey of reflection evolution and pursuit for beauty. 

In this great revolution, traditional design can’t fully undertake this mission. Therefore, design is deeply integrated with technology, industry, and culture. Since the birth of the industrial revolution, industrial design has experienced continuous upgrading, extension and expansion. The theme of the Conference is “Design the Age of Digital Intelligence”. In the third decade of the 21st century, the development of industrial design will inevitably present a new vision, and will open a new historical stage of digital intelligent design!

For today’s innovators, this is an incomparable challenge, opportunity and fortune! We are also very delighted to see that China and some world leading technology companies, industrial Internet, design institutions and platforms have made breakthroughs in new design concepts, technologies, models, and applications. The national industrial design institutes promoted by the Ministry of Industry and Information Technology will also be officially released today! 

World Industrial Design Conference and Global Design Industry Organization will also give full play to the international and global role and capabilities, actively promote cooperation and build innovation platform infrastructure, and help all explorers, innovators and practitioners to win the future together!